When the world shut down in 2020, many graduates found themselves rethinking their plans. For Olamide Majekodunmi, the founder of All Things Money, the disruption became the unexpected starting point for a thriving career in financial education and entrepreneurship.
What began as an Instagram page designed to make investing more accessible has since evolved into a full-time business, podcast, and growth platform helping people feel more confident with money. We spoke to the entrepreneur behind the brand about taking risks, overcoming imposter syndrome, and why women in leadership need to just stop saying “just”.
Tell us about your journey into your current role and what’s on offer from All Things Money.
I graduated from university in 2020 with a degree in Business Management and had every intention of moving to Australia. Obviously, Covid changed all of that, so suddenly I had a lot of spare time and no real plan anymore.
During that period, I started learning how to invest in the stock market and became really interested in personal finance. I realised that so many people around me wanted to understand money better too but didn’t know where to start. That’s where All Things Money came from – I wanted to use social media as an educational tool to help people manage and grow their finances in a way that felt approachable.
It started as an Instagram page, but very quickly, I realised there was a genuine appetite for financial education, especially among younger people. From there, I expanded into podcasting and eventually monetised the platform.
About a year and a half into building the business, someone asked me whether I wanted to do this full time. At first, I hadn’t even considered it as a real option, but I decided this was the way forward.
I’ve always been “the frugal friend” – I’ve naturally been good at managing my money – but this career definitely wasn’t on my bingo card. What I realised, though, was that if people were listening to me and engaging with this content, it meant there’s a real gap in financial education in schools and universities.
What has been the biggest inflection point in your career so far?
Leaving my full-time job, without a doubt.
At the time, I still thought relocating to Australia might eventually happen, and part of me wondered whether I was making the wrong choice. But the door never really reopened, and looking back now, I’m genuinely glad I took the leap instead.
I’ve now been running the business full time for four years, and the opportunities that have come from that decision have honestly been crazy. If I’d stayed in my job, my life would probably look completely different.
What’s the most difficult financial or strategic decision you’ve had to make?
Outsourcing, definitely.
I’m naturally a saver, so spending money on outsourced support felt incredibly uncomfortable at first. I like having reserves in the background and being financially secure, but there comes a point in business where you physically cannot do everything yourself anymore.
I had to learn that spending money strategically can help the business grow faster.
Now I delegate things like podcast editing and work with a virtual assistant who helps with scheduling, posting and admin throughout the week. It’s allowed me to focus more on working on the business rather than constantly working in it, and the return on that investment has come back tenfold.
Looking back, is there anything you would do differently in the early years?
Honestly? Nothing major. Every decision I’ve made, even ones that haven’t worked out as well as I’d hoped, have brought me to this point, and there have been a lot of lessons along the way.
If anything, I’d tell myself to stop overthinking things and just do them. I probably would have taken bigger leaps quicker.
What mistakes are worth making early in your career?
Not asking for help sooner is a big one. I’ve learned that if you simply ask people for advice, opportunities or support, nine times out of ten they’re actually willing to help you. But when I was younger, especially around 22, I had a huge amount of imposter syndrome.
I remember thinking, “Why would anyone want to help me?”. I really didn’t think that people would understand what I was trying to build, and I wasn’t ready for the criticism.
That mindset held me back for a while. Since then, I’ve worked with so many brands and incredible people simply because I decided to reach out. You really do miss 100% of the shots you don’t take.
How do you build trust with the people in and around your business?
Communication is everything. Even though I don’t necessarily see myself as a traditional manager, I do manage people, and I think trust comes from being clear about expectations while also creating mutual respect.
I never want people to feel like I see myself as superior to them. Respect works both ways. Building personal relationships matters too, because people work better together when they genuinely understand and value each other.
What leadership advice do you think people don’t hear often enough?
That leadership has nothing to do with age. I started this business when I was 22, and at the time I think I underestimated myself because I was so young. But leadership really comes down to how you carry yourself, how you communicate and the experience you build through different scenarios.
I’m 28 now, and I’ve had people working for me for years. I wish someone had told me earlier that you don’t have to wait until you’re older to lead confidently.
What do you think are non-negotiable skills for women in leadership?
Confidence, even if you have to fake it at first.
One thing I’ve become conscious of is the language women use in professional environments. We often soften ourselves. For example, saying, “I’m just checking in” instead of simply saying, “I’m checking in.” Women are often conditioned to minimise themselves or appear extra polite, but removing those small qualifiers can completely change how confidently you present yourself.
What advice would you give to women who want to become business leaders?
You have to put yourself out there. People often talk about luck, but most opportunities come from exposure. You need to get yourself in front of the right people, whether that’s through networking, social media, events or simply stepping into spaces that feel unfamiliar.
One of the best things I’ve done is surround myself with people who are doing what I aspire to do. I’ve built an amazing circle of business friends through networking, and being around ambitious people makes growth feel much more achievable and less intimidating.
How can workplaces better support women?
Creating genuinely safe spaces is important. Women need environments where they feel comfortable speaking openly, whether that’s about their current frustrations, development opportunities or challenges they’re facing, without worrying that these kinds of conversations could impact future promotions or job security.
Sometimes women stay silent because they fear being judged negatively for speaking up, and that needs to change.
What assumptions do you think women still face in the workplace?
There’s often this unfair assumption that women are either too timid or too bossy, with very little room in between. Men’s personalities aren’t dissected in the same way. Women are often judged more on how they come across rather than the actual quality of their work.
I experienced that myself when I entered the personal finance space at 22. I’d go into meetings for workshops with organisations or universities and immediately face questions about where my knowledge came from or whether I was qualified enough.
A lot of that criticism came from older men, and it definitely fuelled imposter syndrome in the beginning.
Since then, I’ve worked hard to remove those barriers. I became a qualified financial adviser partly to challenge that criticism and prove to myself and others that I belonged in the industry.
Over time, you develop a thick skin, and eventually, the results speak for themselves.
Take a look at Ola’s Instagram page for insights into her work and plenty of tips to help you organise and optimise your personal finances.